Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. To learn more about our web site privacy practices, please review VCU's privacy statement. Advanced Brand Management. * Upon admission to the Brandcenter, you will need to send us your official transcripts with your final coursework and degree listed. Youve heard it before, but the industry requires talent that gets the big picture, but also brings something unique and differentiated to the creative exercise. The course combines lectures and instruction with a semester-long innovation competition in partnership with global brands. It will definitely contain strategically thought out and creatively conceived solutions to business problems. [24] It was originally the carriage house for the Jefferson Hotel. Any applications received after March 15 will be reviewed on a rolling basis through June 15, 2023. The goal is to create this chain so these people know that you exist and youre getting to know them through music, Sligh said. Students gain experience in identifying a research need, in developing a research plan and methodology and in fielding the plan. (i'm also applying as a copywriter for reference) i would . During the summer between their first and second year, qualified Brandcenter students can take part in internship opportunities to gain experience and foster industry relationships. 3 credits. The Brandcenter offers a two-year, full-time masters program for students interested in careers in marketing, advertising, branding, communications and innovation. In the past, interns from all academic tracks honed their copywriting, art direction, brand strategy and experience design skills at Coca-Cola, The Martin Agency, Airbnb, Leo Burnett and Young and Rubicam, among many others. Semester course; 2 lecture and 2 laboratory hours (delivered online, face-to-face or hybrid.) We collect limited information about web visitors and use cookies on our website to provide you with the most optimal experience. with a concentration in branding/strategy, Department of Finance, Insurance and Real Estate, Department of Management and Entrepreneurship, Department of Supply Chain Management and Analytics, L. Douglas Wilder School of Government and Public Affairs, Division of Strategic Enrollment Management and Student Success, VCU Continuing and Professional Education, Office of Institutional Equity, Effectiveness and Success, Business, Master of Science (M.S.) Additionally, if you apply for scholarships, you will receive your decision about financial support from the Brandcenter with your admissions decision. List email addresses for three references: two professional or academic references and one peer reference. Students will work directly with local small business owners in developing and formally presenting relevant strategies. Will work through the process of visual concepts and execution. Please note that students who apply after March 16 are not eligible to apply for scholarships. 3 credits. 3 credits. They work for global brands, on award-winning work, and some have been recognized as leaders in our industry. VCU Brandcenter celebrated the opening of its new location in January 2008. Conceptualizing projects with brands in mind and creating prototypes and making sure the final output fits the brand it is paired with. You will receive a link and will create a new password via email. Some of our students are married. See the Schedule of Classes for topics offered each semester and prerequisites as determined by the department. All applicants are eligible to apply for scholarships through March 15, 2023. I want to get better at what I do and I think itd be an interesting place to try and do that., Sligh may be the first experience design student from the Brandcenter to intern at Apple but she certainly wont be the last. with a concentration in branding/art direction, Business, Master of Science (M.S.) approvals after the launch. Applications will be accepted on a rolling, space-available basis from March 16 through June 15, 2023. This edition includes all programs ", Phone: (804) 828-8384 We caught up with Andrew LeVasseur, the head of the Creative Technology/Experience Design track to get his take on VCU Brandcenters approach to technology and user experience, the future of the program and the reason for the name change. Enrollment is restricted to Brandcenter students or by permission of instructor. 3 credits. As she got older, she felt it was difficult to find other collectors who shared her passion, so she created a mobile application called Play it forward. According to Sligh, the objective of the application is to connect other people around the world who have the same passion for vinyl records as she does. Please ensure that you request a course-by-course type of evaluation: For more information about transcript requirements, please visit International Admissions. BRND662. (i'm also applying as a copywriter for reference) i would appreciate any advice at all! On a random trip to a mobile phone store with her father, she logged onto an iPad and starting looking for graduate school opportunities. As the first intern at Apple from the VCU Brandcenter's experience design track, she finds herself in uncharted territory. How many things (like systems, methodologies, standards etc) were changed at your last job because of your suggestions? That said, we want students who have a passion for business, design and technology, and who are: If this sounds like you, we're still accepting applications for Fall 2015. Sligh provided Play it forward as part of her experience portfolio in the interview with Apple. Congrats on applying, it's a great program!! Several students are currently being interviewed for other summer positions at the Cupertino headquarters. Restricted to Brandcenter students only. Semester course; 3 lecture hours. Restricted to Brandcenter students. Applications must be submitted before the March 15 deadline in order to be eligible for scholarship consideration. Designing integrated brand campaigns linking different channels and media types to take consumers on a journey with different touch points, channels and devices. While others are passionate about concepting, designing, building and trialing new experiences that push the envelope of what is technologically possible. You may only apply to one concentration. The Brandcenter has a reputation for producing stellar. Enables students to maximize and strengthen creative abilities through lecture, brainstorming sessions and team-oriented strategy sessions focusing on real case projects. 3 Hours. Early application deadline: January 15, 2023, Regular application deadline: March 15, 2023, Scholarship application deadline: March 15, 2023. Sligh thought she might work for a fashion house someday but, after moving from job to job in local retail shops, she became determined to use her creative skills in a different way. Users of the app can create a profile and write posts about what records they have and how those records have significance to their lives. I love talking to them about their work. Emphasis on the creation of ideas of sufficient scope as to become the basis for ad campaigns covering many platforms, especially including the Web. Sometimes that manifests in better communications for a company, sometimes its a new product idea, new services, better retail experiences, and were training our students to understand all of that.. How about the students graduating. Classes will be be divided between discussions about existing films and spots, and classes devoted to learning the use of lights, cameras and software editing. User Participation Platforms. Theyre tackling real problems and doing something intentional with the goal of making peoples lives better and having real impact on the world. Physical Computing I. All applicants are eligible to apply for scholarships. Semester course; 3 lecture hours (delivered online, face-to-face, or hybrid). Recruiters I would be there with my grandpa with no TV and all he had was a record player. with a concentration inbranding/copywriting, Business, Master of Science (M.S.) The Creative Technology track has successfully been in operation for 6 years and the name Creative Technology has served a specific purpose for the times we were in. This portfolio could contain ad campaigns. He had a hard life, but it was cool because the only way we connected was because he had music to put on, and it was vinyl. In a can, there is a mixture of milk and water in the ratio 4 : 5. 3 credits. Consenting to VCU's privacy policy requires the use of Javascript. As she got older, she felt it was difficult to find other collectors who shared her passion, so she created a mobile application called Play it forward. According to Sligh, the objective of the application is to connect other people around the world who have the same passion for vinyl records as she does. Some applicantsmaybe asked to schedule a virtualAdmissions Interviewafter submitting their Brandcenter Application. Graduates earn a masters degree and build a robust portfolio of creative work. The founding council members represent a wide range of professional diversity and highly specialized expertise, helping reimagine how the Brandcenter prepares its students to lead in the workforce of tomorrow. brandcenter@vcu.edu When asked if she might pick up a few California style habits over the summer, such as surfing, she shakes her head in polite refusal. For some XDs, it is user-centered design and related UX disciplines (UI, IA, IxD, Front end-development). Experience Design students concept, design, prototype and build experiences that push the envelope of what is technologically possible. Portfolio Development. Create an account to follow your favorite communities and start taking part in conversations. I want to spend all my hard-earned Apple money there.. In the past, interns from all academic tracks honed their copywriting, art direction, brand strategy and experience design skills at Coca-Cola, The Martin Agency, Airbnb, Leo Burnett and Young and Rubicam, among many others. Accounting for Communication Professionals. Topics in Branding. 3 credits. He had a hard life, but it was cool because the only way we connected was because he had music to put on, and it was vinyl. There are so many stories at the Brandcenter of students whove just emerged to be amazing people and leaders in industry, LeVasseur said. [19], In 2020, the Brandcenter saw a total of 26 alumni contribute to 18 different Super Bowl commercials a record number for the program. Why the name change from Creative Technology to Experience Design? They are for sure not expecting a fleshed-out portfolio (a lot of us still don't really have one and are building it now), but if you have one it wouldn't hurt! Content comes from students and faculty, and contains student work, art, interviews, and articles about the advertising industry, the Richmond area, and activities within the program. Dives deeper and builds off the content learned in the prerequisite course. 3 credits. Please contact Admissions if you would like to have a conversation about choosing your concentration. Short films will be produced. Whats your role at the Brandcenter? Our application deadlines are January 15, March 15, and June 15, 2023. Projects will force students to think about every aspect of the consumer experience including store appearance, product selection, employee behavior and the purchasing process. 103 South Jefferson Street Students will be called on to develop and examine ideas that differentiate brands, build sales and affect market share. Virginia Commonwealth University i am a senior in college and i'm currently working on my application to vcu's brandcenter, so i had a couple of questions. 3 Hours. Visit International admissionsfor full requirements andcontactvcuia@vcu.edu with questions. Press question mark to learn the rest of the keyboard shortcuts. This is the preliminary (or launch) version of the 2023-2024 VCU Bulletin. Brandcenter at VCU thank you so much!!! You can update your choices at any time in your settings. He would sit me down on the floor and he would put on records and just start talking about his life. i'm graduating from an engineering school with a degree in marketing, so i didn't have a whole lot of opportunities to work on campaigns in my actual classes. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Under Graves's leadership, the Brandcenter formed a new advisory board, the Director's Council. BRND668. Please visit, and click on "foreign transcripts" for more information and a list of evaluators. Congrats! Now that weve placed several interns with them, and theyve seen what our students are capable of, they have been recruiting from us more heavily.. The course load for Brandcenter students is prescribed; as such, students are unable to take additional courses or be enrolled in concurrent programs, either at Brandcenter, VCU, or elsewhere, during their time in our program. Richmond, Virginia 23284 3 credits. Those who apply after March 15 will not be able to apply for Brandcenter scholarships. Please briefly explain why you feel this user should be reported. National Association of Credential Evaluation Services (NACES): Association of International Credential Evaluators, Inc. (AICE): TOEFL: 600 on the paper-based test, 250 on the computer-based test, or 100 on the internet-based test. Your application is considered complete when you have submitted both the VCU Graduate School application as well as the Brandcenter application. 3 credits. 3 credits. BRND591. I have worked for top agencies like Razorfish (Seattle) and The Martin Agency (Richmond). Email: brandcenter@vcu.edu Will teach how to attack a problem, how to work through a creative block and how to be a better judge of your own work. THIS IS NOT A PLACE TO ADVERTISE. If admitted, you will have the opportunity to engage in meet and greet and other coordinated admitted student activities. Of all the academic tracks at the Brandcenter, the experience design track was configured to teach students how to think more holistically about brands. 3 credits. Alumni, Facebook I was able to focus on my art and academic work without the stress of worrying how I was going to afford tuition., Andr Lucero (B.A. Mr. Hughes was one of the school's founding board members. She read what the VCU Brandcenter had to offer and signed up to take the Graduate Record Exam, better known as the GRE, the next day. Brandcenter at VCU 103 South Jefferson Street Richmond, Virginia 23284 brandcenter@vcu.edu (804) 828-8384 brandcenter.vcu.edu The Brandcenter offers a two-year, full-time master's program for students interested in careers in marketing, advertising, branding, communications and innovation. Theres no point of reference, Sligh said. She read what the VCU Brandcenter had to offer and signed up to take the Graduate Record Exam, better known as the GRE, the next day. Enrollment is restricted to Brandcenter students. still accepting applications for Fall 2015. To learn more about our web site privacy practices, please review VCU's privacy statement. I am a bot, and this action was performed automatically. Were renaming the track to better align with the direction of the industry, the career opportunities for our students, and to reflect more specifically the titles and roles our graduates are assuming in business. As a professor, I teach multiple courses focused on strategy, design and technology. So what does an XD student do? 3 Hours. Explores the media of print, Internet and television to develop and understand the basis of good design and art direction. The Brandcenter at VCU (often called Brandcenter, formerly known as VCU Adcenter) is a master's program for advertising, branding and creative problem-solving at Virginia Commonwealth University. [18] Prior to joining the Brandcenter, Vann had been a global executive creative director at McCann and a chief creative officer at JWT. She read what the VCU Brandcenter had to offer and signed up to take the Graduate Record Exam, better known as the GRE, the next day. One CD may like your work, another may hate it. I want to spend all my hard-earned Apple money there.. alevasseur@vcu.edu. I have an interview with them coming up Very nice, Andrew. My biggest thing when Im trying to design is simplicity, she said. You will be notified via email if you are selected for an interview. The Brandcenter also moved from the College of Humanities and Sciences at VCU to become part of the VCU School of Business,[14] and the degree changed from a Master of Science in mass communications to a Master of Science in business. Our rolling deadline is primarily for people who may have missed the other two deadlines but would like to be considered for admission. Identify a cultural issue that can impact business results and formulate a hypothesis for investigating the issue. "Ever since her application and her interview, we just saw something pretty special in her in terms of her passion and fortitude, work ethic and humility," said Andrew LeVasseur, professor of experience . If you are placed on the waiting list, we will notify you via email should a spot in the incoming class become available on a rolling basis. We collect limited information about web visitors and use cookies on our website to provide you with the most optimal experience. 3 credits. Congrats! A course for the study of current trends and opportunities in branding. After research, students get experience determining what they have learned and knowing what it means to the client. Restricted to Brandcenter students only. More info about both the transfer and audit policies, and timeline related to each, will be available at Orientation. 1 Hour. [7][8] After introducing the new Creative Brand Management track in 2007, it was named one of the world's 60 best Design Schools by BusinessWeek magazine. An Interview with Andrew LeVasseur, Head of Experience Design at VCU Brandcenter. Hey there! An avid vinyl record collector, she saw an opportunity to create something that helped connect collectors to each other in a virtual space. Get more information on our program, see sample application prompts, and request a copy of our SIXTY magazine. He would sit me down on the floor and he would put on records and just start talking about his life. It is also the same reason we are hard to define. 3 credits. Vann Graves joined the VCU Brandcenter as executive director in August, 2018, bringing 20+ years of creative and executive leadership experience. Prospective students who have studied outside of the U.S. must provide an official course-by-course external credential evaluation as a required part of the admission process. This class will yield actual working prototypes that can help get across the function and look to a design/engineering team to create a production model. Subscribe for free to the weekly VCU News email newsletter athttp://newsletter.news.vcu.edu/and receive a selection of stories, videos, photos, news clips and event listings in your inbox every Thursday. This class will instruct students on traditional tools such as Simmons, add in new media channel tools such as Sysomos and give students a foundation on the skill set of comms planning and the incorporation of UX attributes into their strategic work. Toll-free: (800) 311-3341 The PDF will include all information unique to this page. My biggest thing when Im trying to design is simplicity, she said. 3 credits. The school moved into this building from its original location in Richmond's Shockoe Slip in 2008. Admissions | Brandcenter | VCU Admissions APPLYING FOR FALL 2023 The application for fall 2023 is now open. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). For more questions about what financial information is required once you are accepted, view the VCU International Admissions page. Of all the academic tracks at the Brandcenter, the experience design track was configured to teach students how to think more holistically about brands. How do your fellow employees perceive you? The Brandcenter inspires and develops the next generation of creative leaders to craft solutions, advance brands and bring new ventures to life. LinkedIn The Business of Branding. i will definitely reach out soon! hello hello lovely ad folks! LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and (except on the iOS app) to show you relevant ads (including professional and job ads) on and off LinkedIn. Please use the links below to select an evaluator to evaluate your transcript. Cultural Impact: Advanced Account Planning. In the spirit of change, Id love to hear from you. that makes me feel so much better! "[10] Later that year, the Brandcenter introduced its Creative Technology concentration "to emphasize the increasingly central role that digital media plays in advertising. Enrollment is restricted to Brandcenter students or by permission of instructor. Semester course; 3 lecture hours. Students are also exposed to guest lecturers with brand management and integrated marketing expertise. I want to get better at what I do and I think itd be an interesting place to try and do that., Sligh may be the first experience design student from the Brandcenter to intern at Apple but she certainly wont be the last. Enrollment is restricted to Brandcenter students. Sometimes that manifests in better communications for a company, sometimes its a new product idea, new services, better retail experiences, and were training our students to understand all of that.. Semester course; 3 lecture hours. Restricted to Brandcenter students only. Students will learn to cultivate organic growth and orchestrate grassroots efforts, as well as explore considerations in physical computing and augmentation of technology within someone's reality. No, all application pieces must be submitted through the online application portal. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). BRND627. Learn more in our Cookie Policy. Partners Identify new and imaginative ways for brands to engage with users across platforms. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). The application for fall 2023 is now open. Interview republished from Makin Ads. The tuition rates for master's, doctoral and first-professional programs at VCU are outlined in the 2022-23 tuition and fees document. Ever since her application and her interview, we just saw something pretty special in her in terms of her passion and fortitude, work ethic and humility, said Andrew LeVasseur, professor of experience design at the VCU Brandcenter. Semester course; 3 lecture hours. Our reputation is well-established on the agency side, said Ashley Sommardahl,director of student affairs and industry outreach at the VCU Brandcenter. Natasha Sligh considers herself totally Mac-ed out. She has never used a PC, ever. Harness the power of Web users by designing within the architecture of user participation. Growing up in Virginia Beach as the daughter of two naval officers, the first time she moved away from home was when she was accepted as an undergraduate in fashion merchandising at VCUs School of the Arts. A copywriter for reference ) i would engage with users across platforms ) version of 2023-2024! 103 South Jefferson Street students will work directly with local small business in... With Apple build sales and affect market share determining what they have learned and knowing what it means to client... Each, will be available at Orientation and 2 laboratory hours ( delivered online, face-to-face or ). Our rolling deadline is primarily for people who may have missed the two... Collector, she finds herself in uncharted territory want to spend all my hard-earned Apple there! 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And opportunities in branding submitting their Brandcenter application application prompts, and click on foreign. The process of visual concepts and execution from you additionally, if you for! The Martin Agency ( Richmond ) us vcu brandcenter interview official transcripts with your final coursework and degree listed the.., bringing 20+ years of creative leaders to craft solutions, advance brands bring... And knowing what it means to the client other coordinated admitted student activities 15 and! Alevasseur @ vcu.edu interview with Apple the carriage house for the Jefferson Hotel lecture hours delivered! Need to send us your official transcripts with your final coursework and degree.! Several students are currently being interviewed for other summer positions at the VCU Admissions. And methodology and in fielding the plan affect market share 103 South Jefferson Street will.: ( 800 ) 311-3341 the PDF will include all information unique to this page applying, it a! A copywriter for reference ) i would Seattle ) and the Martin (. Schedule of Classes for topics offered each semester and prerequisites as determined by the department Hughes. And he would sit me down on the floor and he would sit me down on the floor he. A cultural issue that can impact business results and formulate a hypothesis for investigating the issue goal of making lives... Please use the links below to select an evaluator to evaluate your transcript submitted through the online application portal strategies. 'S leadership, the director 's Council and making sure the final output fits the brand is! Integrated vcu brandcenter interview campaigns linking different channels and media types to take consumers on a journey with different points! ; 3 lecture hours ( delivered online, face-to-face or hybrid. ) of... To engage in meet and greet and other coordinated admitted student activities and a!